aqualibris - the development story

aqualibris: a decade of development

aqualibris products have been in development for over 10 years.

The idea was born when the Danish founder noticed, during vacations and conferences, that hair washed with the same shampoo felt and looked different in various locations. The culprit? Water quality.

Determined to address this challenge, the concept of a shampoo adaptable to different water conditions evolved over the years. After extensive research and development, aqualibris was established in 2022 as a luxury brand dedicated to solving the problem of hard water.

Independent and non-compromising team

At aqualibris, the founder's priorities are unwavering: quality, efficiency, and coherence.

Only the highest-quality ingredients are used in the products. The fragrance is deliberately understated, designed to suit all genders and ages, allowing users to layer their preferred scents after showering.

There are no compromises in the shampoo’s effectiveness against hard water or its performance as a luxury product.

aqualibris is rooted in independent science and innovation. The brand was founded by Danish entrepreneur Rikke Bach Decara, who brings over 20 years of experience in R&D, data, and digital business.

A commitment to excellence

aqualibris aims to create the best possible products, ensuring satisfied customers and a thriving business.

Founder Rikke Bach Decara
Photographer Steen Brogaard